Pune’s Ganesh festival, long celebrated for its artistic pandals and vibrant community spirit, is now witnessing a fresh commercial dimension. For the first time, Ganesh mandals are incorporating elements like VIP passes, ticketed theme shows, and wish ponds. These innovations aim not only to offset rising costs but also to channel funds toward community welfare initiatives.Leading this trend is the Shanipar Ganpati Mandal in Sadashiv Peth, famous for its spectacular underwater Dwarka Dekhava.
Over the weekend, the attraction drew crowds that formed queues stretching over 4 kilometers. To manage the influx and offer convenience, the mandal introduced VIP passes priced at ₹100 each. These passes provide quicker access, especially benefiting senior citizens, families, and those pressed for time.Dhananjay Gaikwad, president of the Shanipar Ganpati Mandal, explained, “Our dekhavas attract lakhs of visitors annually, and managing such crowds is a challenge. Many devotees expressed willingness to donate for faster entry, so we introduced VIP passes this year. The funds support festival arrangements, while we ensure those in regular queues receive drinking water, snacks, and security.
This commercial approach is about responsible crowd management as much as fundraising.”Sarita Memane, who traveled from Bhor with her family, shared her experience, “Though we waited nearly two hours in the regular queue, the stunning underwater Dwarka theme made it worthwhile. The mandal’s arrangements, including volunteer assistance and refreshments, created a festive atmosphere. For Punekars like us, the wait is part of the tradition and joy of sharing the celebration with thousands of devotees. Even with VIP passes available, I preferred the regular queue for that shared experience.”Other mandals have also embraced commercial creativity.
Babu Genu Ganpati Mandal’s wish pond invites devotees to toss coins while making wishes, turning faith into tangible support that strengthens their charitable activities. Meanwhile, Bharat Ganpati Mandal in Narayan Peth offers a ‘Bhoot Bangla’ (haunted house) experience for just ₹10. The proceeds fund education for specially-abled children, blending entertainment with social responsibility.Senior volunteer Vasant Jagdale noted, “These initiatives show Pune’s Ganpati festival evolving with the times. Rising costs for decorations, lighting, and security make commercial models essential. By linking fundraising with social causes and crowd management, mandals keep the festival inclusive and sustainable. This commercial spirit also boosts the local economy, benefiting vendors, artisans, and service providers. From ticketing to food stalls and decorative markets, the festival’s economic ripple effect is evident citywide.”
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